Demographics – Who, What, Where, When, Why and How People Read Biz X magazine

Demographics of Biz X magazine are as follows:

Who

• 41% are Men, 59% are Women
• 72% are over 35; 35 to 44 years of age (38%) is the largest category
• 81% have some College/University education or have a degree
• 40% earn over $75,000 per year
• 66% are either the President/Owner of a company, or hold a top management position

What

• 95% have seen more than one issue, 80% have seen all or most of the previous issues

Where

• 32% are professionals/manufacturing executives
• 39% are employed by the retail or service sectors
• 89% work in companies with 1 to 50 employees
• 62% make the purchasing decisions for their company and 66% have an annual budget of over $20,000 for business purchases

When

• 40% spend over 20 minutes reading Biz X every month, 90% spend 10 minutes or more.

Why

• 86% rate Biz X as “good” or “great” overall

How

• 81% receive a copy of Biz X through Canada Post, the rest is made up of private subscriptions, newsstand sales, and individuals reading the magazine in professional offices

What people are saying about Biz X magazine

“I read it front to back!”
(L.L., Windsor)

“Glossy layout is impressive!”
(D.W., Essex County)

“There is no other magazine of your calibre!”
(A.B., Windsor)

“Very appealling both in content and appearance. The Biz X awards are the best! Anything happening in this area, it’s in there. Great read!”
(R.T., Detroit)

“When you’re deciding on where to place your marketing budget, the most important thing is to understand where your audience is spending time. If you’re B2B (business-to-business), it’s a smart move to utilize your local business magazine. Biz X has so many repeat readers in both Windsor-Essex and Chatham-Kent who are looking for those products and services who know where their audience spends their time. After 40 years of supporting businesses to fine-tune their revenue streams and make efficient use of their marketing dollars, I’ve seen the ones that know the value of a niche marketing tactic make the best headway.” – Wendy Beth Moore, Revenue Growth Strategist & Author of muddled, meager & messy: Marketing masterclass for entrepreneurs & small business, 15th anniversary edition.

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