BIZ OF THE MONTH – Vision In Numbers . . . Empowering Businesses With Data-Driven Insights
Regardless of the size of your business, your financial data should be something that you analyze regularly.
With even the smallest enterprise having access to technology and global resources, companies that harness available information to measure success will have a significant competitive advantage in today’s market.
If the thought of using technology and taking a deep-dive into your bookkeeping seems intimidating, you may want to consider working with Vision in Numbers Inc., a comprehensive bookkeeping and consulting firm that supports its clients by taking control of their finances.
According to Sharisse Guyton, CEO and Co-founder of Vision in Numbers: “You really need to understand the financial health of your business. Bookkeeping isn’t just done to file your taxes. Throughout the year, how do you make decisions for your company? This isn’t just for year-end, you need this data every month, every day.”
For Guyton it is all about making data-driven decisions.
Without data, how do you know what revenue streams are more profitable or if you can afford to hire more staff or what to do when you need a new company vehicle?
“As a business owner, it is up to you to make sure you understand the numbers,” Guyton says. “If it is too daunting, reach out. There is a misconception that it’s time-consuming or expensive, but it doesn’t have to be.”
The business opened during the pandemic (incorporated in May 2021 and opened officially October 2021) when Guyton and Co-Founders Marla and Dale Coffin witnessed many companies closing and felt there was a need for small business owners to have bookkeeping services that went beyond just sending out statements.
The goal was to support entrepreneurs and help owners understand and get control of their finances.
“We wanted to really make sure that all small businesses have that support and success,” Guyton explains. “We want to ensure you are set up and know what you are doing. It’s a collaborative effort.”
Consultations are free and Guyton comments that Vision in Numbers (ViN) stands out because they want you to be successful.
This level of commitment to client success is just one of the reasons why the firm is unique. Taking time to foster the relationship and checking in with clients on a weekly basis is the kind of attention needed, especially for new business owners.
She points out that it is important to not just send over the financials; ViN does a Zoom call with clients to talk about terminology and where things are at.
“Asset, liability, profit versus loss, cash flow . . . it’s important you understand the terms,” notes Guyton. “There is value to that.”
ViN is currently servicing six provinces and two states. The company covers about 10 industries, but their main clients are real estate investors, property management companies, and skilled trades.
To provide the best service possible, they utilize technology, integration, and collaboration to help every business excel.
“We are always on the forefront of technology, on top of changes in government legislation, and tracking changes in bookkeeping,” she indicates. “There really is no limit to who we can service, how we service them, and when.”
The daily operations are handled by Guyton; Operations Manager and Senior Bookkeeper, Tracy Bystrom and Bookkeeper, Abisoye Odunaro. Services include Bookkeeping & Compliance, Business Advisory & Coaching, CRA Representation, and Payroll.
A small team means Guyton is busy with more than just bookkeeping, but she enjoys the role.
“I need to have a dynamic position — I have to do more, I have to learn more,” expresses Guyton, a Business-Administration Accounting graduate from St. Clair College and a University of Windsor graduate with an Honours Bachelor of Commerce degree. “This role is perfect for me. It’s always changing, always moving, always growing.”
Her advice for others? (1) Always take care of yourself and you will be a better leader; (2) Make sure you understand the financial health of your company and (3) Look into accounting software; it’s now easier to use and less expensive ($20 to $60/month!).
“Getting on top of those numbers doesn’t have to be tedious or expensive or time-consuming,” she states. “Now more than ever it is so much easier to take control of the financial health of your company.”
To learn more about ViN, stop by their office at 1010 University Avenue West, Suite 107, Windsor.
