Thousands Enjoy First-Ever Bright Lights Windsor
Windsor’s first-ever Bright Lights Windsor completed its extended run at Jackson Park on Tuesday, wrapping up to what city officials call rave reviews from visitors of all ages who enjoyed the spectacular holiday display nightly during its one-month run. City organizers estimate 60,000 people visited the event, which illuminated Jackson Park from December 8, 2017 to January 9, 2018.
In the lead-up to the event and throughout the holidays, the conversation around the display has been sparkling, with both media and the public contributing photos, stories and more across the internet and airwaves. From engagement photos in twinkling bulb to “sELFies” with our holiday elves, organizers say the community has enthusiastically embraced the festival and shared their “memories that will last a lifetime” across social media and through feedback to both 311 and event staff.
City officials say the new website, was visited over 47,000 times; the official Facebook Event Page reached 154,000 and enjoyed 5,700 positive RSVP’s; videos (including the popular Bright Lights Insider series with spokesperson Tam Nguyen) were viewed over 60,000 times across Facebook, Twitter, YouTube and Instagram; and the term “Jackson Park” trended nationally in the early days of the event.
The focus now shifts to removal of the event equipment, which organizers say will be progressive and weather permitting. Sensitivity is required, as some fixtures are subject to freezing, while others must be removed as quickly as possible, dried and stored to prevent degradation. One of the last items to be removed will be the dazzling 64-foot tree, which stood tall as the centrepiece of the event.
Suggestions for improvement have been gathered and will be analyzed closely by the organizing committee in hopes of making the experience even better in the future. Visitor and resident suggestions have been greatly appreciated throughout.