It’s A Jeep Thing! The 4th Annual Jeep Jam Poker Run


Feature photo: Sarah Jinkerson in her black Jeep started the convoy at the Jeep Jam last year. Photo courtesy of Shot in the Dark Studio (

It’s A Jeep Thing! The 4th Annual Jeep Jam Poker Run

Local Jeep enthusiasts are following in their 2-wheeled friends footsteps and organizing Windsor’s 4th Annual Jeep Jam Poker Run. Motorcycle enthusiasts paved the way in raising funds for much needed causes in Windsor by hosting poker runs. Jeeps have been popular for a long time but this event is only four years young and its popularity keeps growing. The Windsor Jeep Club is looking forward to seeing returning friends as well as some new faces too!

The “Jeep Jam Poker Run is set to hit the road on Sunday, June 11, 2017. Participants will gather at On the Beach, 354 Croft Drive in Tecumseh, before setting off on a scenic ride throughout Essex County. The run ends up back at On the Beach where participants and their guests are able to enjoy the facilities which include volleyball, miniature golf, and even a bonfire as well as great food and beverages.

The funds raised will stay locally in our community and are directed to Assisted Living Southwestern Ontario (A.L.S.O) Acquired Brain Injury (ABI) programs and services.

Each year over 160,000 Canadians sustain a brain injury, and these incidences are rising according to the Brain Injury Association of Canada. The Windsor Jeep Club hopes to bring awareness to the cause and remind drivers to be cautious when driving. About 50% of all acquired brain injuries in Canada come from falls and motor vehicle accidents.

Most brain injury survivors are not able to fundraise or bring awareness to the public due to the type of injury they sustain and their families are often too busy taking care of their loved one to organize events, states Laura Kay, ALSO Projects and Change Manager. “This is why the Windsor Jeep Club organizes the event and hopes to raise much needed funds and to also bring awareness to our community on what ALSO is doing locally for brain injury survivors.

Event Profile continues Biz X magazine May 2017 pg 35

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