Lock Out Cancer Campaign Pivots In Light Of The New Norm
“Lock Out Cancer is well underway, which may come as a surprise as the Windsor Cancer Centre Foundation (WCCF) was considering cancelling the campaign for this year,” says Houida Kassem, Executive Director of the WCCF.
It’s the third year of the WCCF’s Lock Out Cancer (LOC) women’s campaign and this year, the WCCF had to think outside the box for a fresh, new way to continue in light of the current circumstances.
Kassem adds, “It’s important that we continue with the campaign, for our patients and the women in our community. Cancer doesn’t stop and neither do we. We’ve had a great response from the community so far with online donations and sales of our LOC jewellery and padlocks.”
You can donate and/or purchase items online from the comfort of your home. New this year is shipping! When you purchase your LOC merchandise, it will be shipped right to your door.
We have also added new Swarovski Crystal Rose and Clear coloured stud earrings to our LOC jewelry collection. The LOC collection includes a beautiful necklace, bracelet and cancer ribbon charms. The original padlocks are also available in three metals (gold, silver and bronze). Visit online for further information, to donate, or to purchase any of the above items.
The cornerstone of the campaign (May 1 to 31) is the month end ceremony, which unfortunately, will not happen as it normally would have.
“We’ve pivoted,” said Kassem. “In lieu of coming to the ceremony, we’re asking our community to show your support; once you’ve purchase a padlock or jewellery, take a photo and send to us at [email protected] We’ll be compiling an emotional and empowering month end tribute video featuring our local Ambassadors and Oncologists. This will be posted on our Facebook and Instagram (@windsorCCF ) for our community to see at the end of the campaign.”
The WCCF serves as the official fundraising arm for the Cancer Centre, fulfilling requests of the Cancer Program. Requests include the purchase of state-of-the-art equipment, patient amenities, and initiatives, such as the Patient Assistance Fund and Seeds4Hope which supports excellent local cancer research. Thanks to tremendous community support, the WCCF has raised over $30 million dollars to date.