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MADD Windsor & Essex New Signs Going Up

MADD Windsor & Essex County Teams With Caesars Windsor Cares To Help Police Take Impaired Drivers Off The Roads

MADD Canada’s Campaign 911 program – which encourages the public to call 911 to report suspected impaired drivers to police – is getting a boost this summer thanks to Caesars Windsor Cares.

Small Windsor sign at Goyeau and Riverside. Installation of all signs is on-going throughout June.

With a generous donation from Caesars Windsor Cares, MADD Canada is revitalizing its existing Report Impaired Drivers – Call 911 signs in Windsor and Essex County with new, larger signs. New signs are also being installed in Amherstburg, LaSalle, Tecumseh, County roads in Essex County and Leamington, thanks to the funding from Caesars Windsor Cares and the partnership and support of the various municipalities. In all, the communities will have 110 signs.

The new signs were unveiled at a special event June 13, 2019 at the Caesars Windsor entrance on Riverside Drive. Joining MADD Canada were: Kevin Laforet, President of Caesars Windsor; members of the Windsor Police Service, Essex County OPP, LaSalle Police Service; officials from the City of Windsor, Towns of Amherstburg, LaSalle, Tecumseh, Leamington and the County of Essex; and several community organizations and partners.

Alcohol and drug-related crashes continue to be a deadly problem on Canadian roads, claiming hundreds of lives and causing tens of thousands of injuries a year. MADD Canada’s Campaign 911 is a national awareness program that encourages and empowers Canadians to help make roads safer by alerting police to suspected impaired driving before potentially deadly crashes occur.

“Campaign 911 has changed perceptions by reinforcing the fact that impaired driving is indeed an emergency situation and 911 is the appropriate number to call. These programs work. More and more, we’re seeing reports of impaired driving suspects being taken off the road thanks to public tips to police and 911.” – Chaouki Hamka, Windsor & Essex County Community Leader 

Looking at various call 911 programs around the country, MADD Canada estimates that calls to 911 to report suspected impaired drivers increase between 45% and 80% in the first year of program implementation, and that impaired driving charges and roadside licence suspensions increase between 30% and 80%.

“Caesars Windsor is proud to continue to work with organizations like MADD that effectively create public awareness in keeping our community safe,” says Regional President, Caesars Entertainment Kevin Laforet.

MADD Canada Chapters and Community Leaders join their local police, municipal leaders and other partners to promote the Campaign 911 message through signage, billboards, public service announcements and other materials. The signs of an impaired driver are on MADD Canada’s web site, as well as tips on how to effective report those individuals. For more information, please visit

MADD Windsor-Essex thanks Caesars Windsor Cares for its incredible partnership on this campaign, and also recognizes national Campaign 911 Official Sponsors Allstate Insurance Company of Canada and Maritime-Ontario Freight-Lines Ltd for their ongoing support of this important program.

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