Wear Your Red Ribbon To Promote Sober Driving This Holiday Season
The countdown to the holiday season has begun, and that means it is time for MADD Canada’s annual Project Red Ribbon awareness campaign.
From November 1 until January 8, 2024 MADD Windsor and Essex County, and all MADD Canada Chapters and Community Leaders across the country, will be distributing red ribbons and red ribbon car decals for people to display as a symbol of their commitment to always drive sober.
The ribbons also serve as a powerful tribute to all Canadians killed and injured in impairment-related crashes – crashes that are entirely preventable.
With the holiday season being one of the busiest times on most social calendars, the risk for impaired driving is high. Project Red Ribbon reminds Canadians about the importance of always driving sober, or planning ahead for a sober ride home if alcohol, cannabis or other drugs are being consumed.
“We’re asking everyone to do their part to prevent impaired driving this holiday season,” states Chaouki Hamka, MADD Windsor and Essex County Community Leader. “If your holiday plans and parties including alcohol, cannabis or other drugs, please arrange a sober ride. Driving impaired is never worth the risk.”
This year’s Project Red Ribbon campaign features an extensive ‘light-up red’ movement, with more than 40 landmarks, government buildings and other buildings lighting up red to help spread the sober driving message and prevent impaired driving, including Windsor City Hall and Caesars Windsor.
Get your red ribbon today through MADD Windsor and Essex County at [email protected] or through the MADD Canada website at: madd.ca.
Happy holidays to everyone!