The Essex Region Conservation Authority (ERCA) and Essex Region Conservation Foundation (ERCF) have launched a new visual identity to demonstrate the strengthened relationship between the two organizations. Throughout the public consultation process for the Essex Region Conservation Authority’s 2016 – 2025 Strategic Plan, the message to strengthen ERCA’s image as a customer service based, valued, and knowledgeable organization, and enhance integration of extension programs such as the ERCF, resounded clearly. Concurrently, ERCF was undertaking research to determine a plan of action to position itself as the environmental foundation of choice in the Windsor-Essex-Pelee Island region.
Throughout these processes, it was determined that strengthening the relationship between the two organizations, rather than differentiating them, was the best path forward. ERCA implements the conservation projects and programs, while ERCF raises the funds to support this important work. “There was some confusion in the public about which organization did what,” explains Susan Stockwell Andrews, ERCF President. “But, we heard loud and clear that who does what is less important than what we achieve together. And what we are doing together is making the Windsor-Essex-Pelee Island region the Place for Life.” In fact, the two organizations have embraced the Place for Life concept as part of their formal identity. The Place for Life reinforces that all elements of a place are interconnected — our community, its environmental health, healthy lifestyles for our citizens, and our economy.
Life recognizes our living, thriving, sustainable natural systems. Life refers to the people of our community; their health and protection, and our shared heritage. We embrace this place and make it our home. For life. An overarching Essex Region Conservation visual identity has been created, which promotes the Place for Life. As well, both the Authority and Foundation logos have been updated and modernized with unique but complementary icons and messaging that strategically portray the spirit of the Place for Life.
However, Richard Wyma, ERCA’s General Manager and Executive Director of the Foundation, cautions that as a responsible public agency, this new visual identity will be implemented over time. “As our signage, vehicles and other materials require replacement, the new look and logos will be incorporated,” he adds. “However, we will not be replacing our assets before they come to the end of their useful life, so the old ERCA goose will be around yet for a bit of time.”
NEW IN BIZ
Ben and Beth Clark, Owners of Clark Estate Vineyards are hoping to make their beautiful 15 acre, open space vineyard into Windsor’s next big wedding venue. “There is a lack of available wedding venues right now in Windsor Essex,” Clark claims. “We have some really unique concepts that we’re excited to roll out over the next year for this space, and I’m excited for Windsor and the county to see it.” Situated on the Wine Route, across from Lake Erie, Clark Estate Vineyards has the potential to become a premiere wedding site. It is located at 850 County Road 50 East, in Essex. Bookings are now being taken for the 2017-2018 seasons. More pictures and information can be found at: ClarkEstateVineyards.com.
ON THE MOVE
Dr. Devin Humphrey has graduated from the prestigious Canadian Memorial Chiropractic College in Toronto and has now begun his career at the Complete Chiropractic Centre (CCC). Located at 4100 Tecumseh Road East in Windsor, CCC offers a wide array of services to their patients from spinal manipulation, soft tissue therapy, acupuncture, rehabilitative exercises, and lifestyle counselling, as well as providing a variety of braces, custom foot orthotics and more. The centre also offers direct billing to all major private insurance companies and accepts WSIB and motor vehicle accident claims. Dr. Humphrey grew up in Windsor competing in lacrosse, hockey and golf at high levels. Living an active lifestyle, he has struggled through his own fair share of injuries that have been treated by a variety of health care providers, including chiropractors. Without the involvement of these healthcare practitioners, he would not have been able to participate in the activities he loved. He looks forward to returning the favour to the Windsor Essex community by assisting them in their goals to strive for optimal health and wellness. For more information visit: CompleteChiro.ca.
The Town of Essex (Essex.ca) has appointed Nelson Silveira as its new Economic Development Officer. Silveira is now responsible for the development and implementation of the Town’s economic development programs and initiatives for business attraction, retention, promotion, marketing and expansion. Previously an Economic Development Officer with the Regional District of Kitimat-Stikine, in B.C., he is “very excited to have this opportunity to help implement current initiatives and guide future plans for growth and development in the Town of Essex.”