Creativity Can’t be Contained: Douglas Marketing Group & Partners Create
Douglas Marketing Group (DMG), a relationship-based marketing firm with offices in the U.S. and Canada, joined its cross-border collaborative spirit with business and community partners on both sides of the border to design a website that connects families and friends using resources and activities that address the ‘new normal’ stemming from the COVID-19 pandemic. The effort, titled Yours for the Dreaming, is the brainchild of DMG founder Kay Douglas and involved input from the Children’s Foundation of Michigan, Canadian Mental Health Association, Windsor Essex County, Windsor-based Families First, Yours for the Dreaming, Douglas Marketing Group and Troy, Michigan-based wealth advisor, Jim Smallegan. DMG created the concept/creative strategy, aligned the partners, and built the website.
Leading with the message, ‘Creativity can’t be contained,’ the website was launched on May 29. It features activities ranging from simple coloring sheets to tips for staying well. Douglas explains the genesis of the website’s formation.
“Our team and partners in this project know the value of keeping our imaginations open for creativity and innovation. Imagination is the one place that cannot be dictated and does not have to conform to boundaries,” Douglas says. “Launching the website now recognizes the need for additional activities in the home as we end the school year and approach a summer that may have limitations physically.”
The site provides activities and a forum to share creativity and ideas in stories, submissions of work and a vision that includes a future brimming with opportunities. It will be cross promoted by all partners, and on social media platforms and through other online outreach. Use #stayhomeactivities to tag creations.
Celebrating 29 years of providing art- and technology-infused, relationship-based marketing solutions, Douglas Marketing Group (DMG) is the visionary behind the marketing brand management software and visual roadmap, DMG Big Picture Landscape® and its companion software, ROIAlly®, the strategic marketing return on investment budget tracker. With offices in Detroit, Mich., and Windsor, Ontario, the full-service marketing and communications firm brings a global view to local, regional and national campaigns and cross-border partnerships.
