Biz X Magazine March 2020 Volume 23 Issue 3

Biz X Magazine March 2020 Volume 23 Issue 3


ON THE COVER — “Under Social Media’s Thumb“ — 18
Social media is changing how companies interact and connect with their customers. In a way, it can be “controlling” your brand and online image. Facebook is one of the largest social media platorms in the world and one of its most recognizable images is the famous “Like” icon (thumbs up in the balloon graphic). And we all need more “likes” when we post content, so more customers learn about our brand right? So, is all this good for business or could it prove to be detrimental when negative comments are plastered on your page? Let’s find out what the Windsor Essex business community thinks. Photo credit: © Can Stock Photo/ra2studio

Table of Contents

4 Funny Stuff
5 From The Publisher: Local Oxford Learning Centres Are On A (Downtown) Mission For The Needy
6 Editorial Viewpoint: Is Windsor No Longer – A Gambling Trailblazer? – Paul Burns (pictured), President and CEO of the Canadian Gaming Association, tells columnist Alan Halberstadt what Windsor will be missing, in cash and jobs, if the federal government doesn’t reverse its stubborn opposition to amending the criminal code to allow single event sports betting in Canada.
8 Front Lines
10 Heard On The Street
11 Awards Spotlight: The 30th Annual “Business Excellence Awards” – The Windsor-Essex Regional Chamber of Commerce recently announced the finalists of 10 award categories and two deserving recipients for its annual “Business Excellence Awards” celebration. Want to know which companies and people are in the running? Then simply flip the page to this section now, but be sure to return back to this page right after so you don’t miss a lot of other good stuff!
15 Newsflash
16 Dates To Remember
24 Tech Bytes: Tips To Engage Your Audience On Social Media Platforms
26 F ood For Thought: Ten Friends Diner, Wyandotte East At Moy Avenue, Serves Up Good Grub And An Even Better Operation
27 XX Files: (Plant) Joy To The World, Jordynne Ropat Reigns!
30 Accounting Counts: Exit Strategies For Family Businesses
31 Portfolio Corner: Socially Responsible Investing
32 Have A Cup Of Joe With Joe: Trash Talk With JunkGone Services
33 Ask The Experts: The Sweet Smell Of A Clean Home Sells
34 THE PARENTING BIZ: Keeping Your Kids Safe On Social Media Platforms – Is your child obsessed with being on their phone or laptop constantly and are you worried about their safety? Then it’s time to have THE talk! Just as you always tell your child to look both ways before crossing the street or to wear a helmet while riding their bike, teach them to be smart before they share photos, comments and opinions online. We’re here to help you get the conversation on safe social media practices started with advice from Facebook and other Internet experts.
37 March Break Guide To Fun: Activities, Camps & Events
39 Biz Bits: Can Parents Be Good Entrepreneurs?
40 Let’s Talk About: Windsor-Essex Children’s Aid Society – New Foster Parent And Adoption Recruitment Campaign
42 Take The Lead: Girls, Get Ready To Rock And Roll
43 Making A Sound Living: Scott Boorey, Manager For Steve Miller And Gregg Rolie
45 Event Profile: Life’s A “Drag” For These Upcoming Shows
47 Hot Shots: “T2B Goes East”- The theme of the 23rd annual Transition To Betterness (T2B) gala may have been inspired by Moroccan, Indian and Arabian cultures, but Biz X photographer Rod Denis didn’t have to travel too far to discover plenty of attendees ready to smile for his camera. Just one example happened in the VIP Lounge area with Doris Lapico, T2B Co-Founder and Jeff Burrows of LiUNA Bluesfest Windsor (T2B is their annual designated charity), Crash Karma and The Tea Party bands. So who else did Rod bump into on T2B’s big night? As usual, we have the photos to show you!
50 Hot Shots: In Honour Of The Ones We Love Inc. 22nd Annual “Dreams Do Come True Gala” Pics 52 From The Bookshelf : Freedom Seekers And Farmerettes
53 The Way It Was: Windsor Downtown Lions Club Celebrates 100 Years
54 Biz Of The Month: It’s Easy Being Green At Green Envy table of contents

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Deborah Jones
Deborah Jones – Publisher of Biz X Magazine Deborah Jones graduated from the University of Windsor with an Honours Degree in Communication Studies and was employed at two other local magazines shortly after for a few years learning all she could about writing, advertising, public relations and more. She made the jump in 1998 to go out on her own to publish Biz X magazine and has worked in the publishing industry since 1990. In 2007, she earned the “Entrepreneur of the Year” award from the Windsor & District Chamber of Commerce. To date, she is the ONLY woman so far to receive this award. In 2013, she received one of the first “Windsor Women of the Year” awards from the Ladies Exclusive Alliance. Her most recent achievement is a “2016 Vocational Service Award” from the Rotary Club of Windsor Roseland. Deborah is proud to live in Windsor and truly cares about each and every business and strives to make Windsor Essex the best place to live, work and play.