Meet Cris Cross! Windsor’s Train Safety Ambassador
Expect to be seeing a lot of this little guy around town. Cris Cross, the new ambassador of Windsor’s Train Safety Campaign, was introduced to the media and an enthusiastic group of children at the Safety Village recently.
The personable railway sign, technically called a crossbuck, Cris Cross will be the centre piece of a two-year education campaign about train safety, primarily aimed at elementary aged youth and young teens. The goal of the campaign is to increase awareness in the public around train safety and the dangers of playing near tracks or trespassing on rail property. The City’s Corporate Communications Department will be working with a number of partners during the two-year campaign, including the Windsor Police Service and the Children’s Safety Village. These partners will help share any information produced during the campaign with the thousands of young people they meet and teach each year.
You will also see Cris Cross on local billboards, on social media, in various marketing pieces, on the City’s website and starring in his very own video. Funding for the public awareness campaign comes from a Transport Canada grant and matching funds from the City of Windsor.
For more information on the Train Safety campaign, visit online.