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They’ll Be Dancing In The Street” At The “TRUE Festival”


They’ll Be Dancing In The Street” At The “TRUE Festival”

Come out this Valentines’ and “Family Day” weekend to boogie down in downtown Amherstburg at the inaugural, inclusive “TRUE Festival”.

The “TRUE Festival” is FREE to attend, so bring your family, friends and loved ones.

One of the highlights is a ‘70s themed street dance party featuring two celebrity DJs — Kevin Bailey and Josh Karmin — that debuts on Saturday, February 15 from 5 p.m. to 10 p.m. There is also live performances by Koko Starr and Disc Jesus.

“We encourage you to come out in your ‘70s’ attire and stay for the party afterwards!” says Anne Rota, Manager of Tourism and Culture for the Town of Amherstburg. “It’s fun, fun, fun for a February night out!”

Rota also wants everyone to “Shake off hibernation and get off the couch with the .5k (yes that’s 500 metres folks!) ‘Amherstburg Cupid Dash’ in association with the Essex Region Conservation Authority (ERCA) with proceeds going towards Amherstburg conservation initiatives.”

The first 250 people will earn their wings when they register on line. ($15 registration fee applies for the run). Don’t miss the fun pre-run social at Happier Camper from 2 p.m. to 4 p.m. where participants will get a spoof demo on how to run a 500 metre race!

The “Amherstburg .5k Cupid Dash” takes place through the illuminated Kings Navy Yard Park while participants compete in some hilarious antics along the route! After the run, warm up in the licensed Igloos operated by Wolfhead Distillery (must be 19+ for entry into the Warming Igloos) and check out the Bad Axe Throwing area.
Nika Laurin, President of the Amherstburg Chamber of Commerce adds, “You won’t want to miss visiting the downtown shops and restaurants for exclusive ‘TRUE’ promotions.”

There is the opportunity to win a fabulous Amherstburg Staycation prize valued at $1,000, generously sponsored by the Amherstburg Chamber of Commerce members.

The prize includes accommodations at one of the quaint Bed and Breakfast locations, a dinner for two, tickets to a Windsor Express game, two premium Windsor Spitfires tickets for any home game and other fabulous prizes.

“We are very excited to offer an inclusive, winter event in the streets of downtown Amherstburg,” says Amherstburg Mayor Aldo DiCarlo. “We encourage everyone to come out and ‘chill’ at the dance party, enjoy the vibrant downtown area and take advantage of the business promotions going on that evening. We have a history of great runs with ERCA and great fun in Amherstburg. We want to welcome everyone in ways that respect and celebrate diversity, and ensure that differences don’t become barriers to full engagement and participation in our events and activities. We know you’ll dig it!”

This event is funded through the Canadian Experiences Fund provided by the Government of Canada and the Town of Amherstburg. Visit online for further details on the festival.

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